I really have to thank Canada

So, again, dig the new website:
www.frankpesci.com
Now, rewind back to the summer...
I found, on a regularly nonsensical composer website, a call for scores for women's choir. I had a half-finished SSA Ave Maria that needed doing, so I cranked it out sent it along, and lo and behold, this particular calling-for-scores ensemble in our northern neighbor country may actually just do the piece this spring! AND they want to spread the word about my music and pay for copies and do I have a website?
shit.
Now, rewind two years ....
I was flopping around like a wannabe fish on the floor of my own compositional fishery, when this lovely woman gave me a chance with a piece for her lessons and carols service, and prompted me to, by God, get the damn thing published. The first rejection letter was rough. The next half dozen or so, were irritating, but increasingly, my mantra became: today's rejection letter becomes tomorrow's coaster! Bottoms up!
What really chapped my ass is the final rejection letter from that initial attempt nearly two years ago. What sucked was not that it got rejected, but that I RECEIVED IT THIS WEEK.
I am not kidding. I got a rejection letter this week from a very well known publisher of sacred music for material I sent to them 23 months ago.
So, screw all that. I've been muttering about self-publishing for about a year now. I've been looking online for aids and tips, and as there are many for those who want to publish their own great American novel, there is NOTHING of help for anyone who wants to self publish sheet music. So I took a few hints from this guy, who is a self made success story in self publishing, took a quick look around at MANY composer site, some who offer their own music through the site, asked a few questions of a composer buddy with more web savvy than I and found out these crucial bits of truth:
1) setting up a website is easy and cheap. I bought and registered the name through domainsite for 8 FREAKIN BUCKS. I also found out that I don't need to know a damn thing about code - I can set everything up through squarespace for $12 a month.
2) Paypal is free to set up, and you can take payment from wherever. that's almost done.
3) I have so much damn space, I can load everything - mp3's, perusal scores, pictures of my dog, whatever.
4) now comes the hard part - marketing. I'm still at a loss as to what to do about that after word of mouth (those hits just aren't coming in!). Suggestions?
Luckily, I have a day job.